How Should Startups Use PR

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If you’re just getting your business off the ground and you’re ready to pursue online marketing, you may or may not not be thinking about public relations. On one hand your plate is full with all of the elements of starting a business, and on the other hand one of those key elements is starting to promote that business. The key to knowing when you’re ready for PR is when your business is in a spot where you’re comfortable having it reviewed by large and small media outlets and influencers. Not every outlet and blogger is going to formally review your company, but they will be looking for a clear picture of what you do and what your business offers...
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ways to create your website content faster

Create Valuable Web Content Faster

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As content creators and inbound marketers, our goal is to regularly publish content that is useful for our audience. Unfortunately we also must often adhere to strict publishing deadlines, be responsible for multiple types of content production and produce this content without any noticeable lack of enthusiasm for the topic. It’s downright exhausting. So how does the good internet marketer routinely produce epic content while staying on schedule?

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ways to encrouage employee to write

Encouraging Your Employees To Blog

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One of the most common suggestions you’ll hear for generating website content for you business is to “look inward” for contributions. The problem with that is, you cannot force your employees to write for your company nor would you want to since demanded content is not likely to be any good. Still, no one knows your business better than those that help keep it running. We have a few tips on how you can you tap into that experience to produce great content without burdening your employees.

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better website content

11 Ways to Make Your Blog Content Better

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Writing great content for your blog starts with brainstorming great ideas. But much like any other art, the response and success of your content will depend heavily on its quality and “craftsmanship”. Improving your content just takes a few tweaks and the usage of some best practices while writing. Follow these 11 tips and you’ll have content that Google ranks higher, and your visitors enjoy reading.

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